Rent-a-negro, black culture for a fee.

For a conceptual artist, able to make a sensation represents a public acknowledgment of his own idea, as important as its representation. The black artist Damali Ayo has managed to collect attention from many quarters with his ironic online service Rent-a-negro (rent a negro), which offers various services such as the purchase of 'an opinion from blacks', or presence of a 'cultural accompaniment' for those who must show respect for multiculturalism having not at all. The 'sale' of diversity, in this case, obtaining a double effect: it makes the paradoxical immediately plusibilità a service sneaky but perfectly usable by those who need strategically, and by the positive comments of the non-existent customer manages to imagine a number of situations in which the confrontation with the black culture could trigger positive reactions unpredictably. The sarcasm at the base of the work and aesthetics, exclusively textual, leaves no doubt about how to 'ecommerce vertical', also evident from the list of services, but the irony is engraved with the verbally give the thickness of an operation well built and smudge.