Sometimes the online world reveals unsuspected parallel dimensions. This is an unknown restyle of Neural independently (and secretly as we never knew about it) made by NY-based Motion and Graphic Designer, Clarke Blackham. Very nicely made, perhaps only a bit glossier for the magazine’s line, it testifies once more how even your most familiar outcomes can have another life somewhere else.
Polity, ISBN: 9780745650265, 200 pages, 2012, English
To understand the “futuristic” present we live in it’s very important to know our past. This seems particularly true when it comes to media culture. In fact it appears that the only feasible kind of time traveling is what is usually defined as “media archaeology”, which allows us to re-create and use the same mediations on content thathave been used by people in the past, refashioning their specific media context. This book discusses Media Archaeology as an important field in a number of disciplines, studying the preservation and history of (new) media art from different angles. Parikka’s interest in logically connecting different “worlds” – such as the oft-cited “Steampunk” aesthetic – introduces a methodology for understanding the present through examining the past, exploring the death of certain media, archiving and various artistic techniques. One of the most interesting chapters is “imaginary media” which discusses the emergence of many important ideas (such as anachronism), with a technical analysis of specific characteristics. There are quite a number of artworks discussed along the line, especially in chapter 7. Is it the case that “fascination with old media technologies can help understand the new and the emerging digital culture”, as the author states? Definitively yes, although maybe “fascination” can be replaced with “focused interest”, something that may trigger the building of accessible collections/archives of tools and content, as has successfully been experienced in other domains of culture.