Sometimes the online world reveals unsuspected parallel dimensions. This is an unknown restyle of Neural independently (and secretly as we never knew about it) made by NY-based Motion and Graphic Designer, Clarke Blackham. Very nicely made, perhaps only a bit glossier for the magazine’s line, it testifies once more how even your most familiar outcomes can have another life somewhere else.
NAI Publishers, 2010, 276 pages, English, ISBN 978-90-5662-770-6
The aesthetics of networks and the web, approached from the most acknowledged definition of aesthetics, is an underdeveloped field despite more than a decade of web design and hundreds of web-based artworks. What can be called “Web Aesthetics” is the main research focus of Vito Campanelli (media theorist and Neural contributor), who analyzed the web and its role since the beginning. The pervasiveness of what he calls “web-related forms” is taken as the main territory from which to start and to come back to after every digression based on social, political, historical, and aesthetic speculations. Campanelli argues that the net art movement has introduced new and confrontational aesthetic canons, but he valuably connects a variety of different concepts like (just to name a few) the importance of dialogue with memes, the optical and haptic experience of the web (explained through web-based art), the Aby Warburg’s “engram” and the “remix”. These fluid connections are sometimes intertwined with fascinating parallels, like the one between the space of contemporary frequent flying and moving in airports and the kind of “travel” we do in peer-to-peer networks. Campanelli winds his theoretical path through plenty of philosophical ideas, finally building something that is properly aesthetic. And his commitment to analyze digital media with a philosophy of aesthetic language is impressive, as is the amount of research involved – very visible through the abundance of quotes – that makes this text a pivotal one.