Features amphibious for this video that starts emerging from the primordial soup-far-advertising and continues moving steps inquiring about the dominated territories and, to be honest sometimes saturated, net art. The hybrid nature of the project is underlined by a continuous slip between the recognizable iconography (the title looks like the logo of a new airline, which performs the image from black is a map of the world) and the semantic aspect. Making a difference. Netlag . Metro and metaphor, image and sound as part of a close bifrontalità in which it is impossible to reduce the first to a pure semiotics of linguistic and detector understand that there is something in the image that is not stuck to the object that it represents , that looks like one. The gap. Again. Netlag. And this seems to be the fulcrum around which the Pleix build all the work, playing on the thin line of mental analogies (eg jet / netlag?) triggered by input launched in the video. It starts with a map of the world that absolves from black, crippled, because on closer inspection turns out to be a mapping of the communication network worldwide. Approaches, expands and opens a heart of roads traveled by car darting, industrial landscapes and tourist havens. The images run faster, multiply, transform, and the rule is to accelerate and slow down, zoom in and out to accentuate the feeling of discontinuity and graft that the very idea of ​​network suggests. Order the United States, Europe, Japan, with a sinusoidal movement offered to the look, joined together by invisible osmotic membranes that connect and insulate at the same time individuals recreating an atmosphere dense and self-criticism on the visibility (social?) In some countries submissive solely on their ability connective.