Shmoogle, all the results are the same.

Shmoogle

The inevitable hierarchy of importance of data over a network, which originated in the time because of search engines, whose goal is to always be 'the best selection of content' in relation to specified keyword, is a vicious circle concept. In fact, the popularity of the first results generated by Google, for example, on the basis of any request, increases recursively by cutting out the occurrences that dwell instead on subsequent screens. These, less than improbable surges induced by external factors, will remain in that limbo of semi-popularity that keeps, in most cases, inexorably relegated to a much more restricted. Shmoogle of Tsila Hassine is a web application that simply mixes the order of the results provided by Google putting (for example) the result 53 in third place and so on. With the ironic and populist motto of "all results are equal", this software is able to undermine the uniqueness of the inevitable hierarchy of valuation induced by the algorithms of the page ranking. Its simple reversal of order of occurrence remixes exposure results less popular the retinas of their users, making light flow attention to some of the vast gray areas of the network.