Dack.com biting is a site in which the author (Dack Ragus, an American designer) likes to make fun of some of the myths that have mostly taken hold in the collective imagination in recent years. One of these is definitely is the new economy and in particular the imaginative language that compulsive marketing gurus insist to propose in an attempt to give form and substance to anything that hides behind the design of a new type of business that should, the intentions of its proponents, magically replace the immateriality centuries of economy based on the exchange of atoms (steel, oil, etc …). The crack in the NASDAQ (the U.S. list that collects the securities of companies with strong technological innovation) and the evidence of the real reasons underlying the recent wars that have devastated the Middle-Eastern regions of the planet, did not discourage the use consultants expressions of amazing nonsense. Dack's response is therefore a 'Web Economy Bullshit Generator' (translated as: generator rubbish on the Web economy). It is a simple Java application that combines – in absolutely random mode – a verb, an adjective and a noun, chosen from a list of terms most commonly used in the jargon. The results are hilarious but entirely plausible, you can just look at a publication economical to run into similar neologisms. Clicking on the button "make bullshit" we can not help but smile in front of the "synthesize value-added platforms", "grow collaborative convergence" or "redefine customized infomediaries", generated by the application, but most will not be able to get rid of most 'idea that probably the marketing gurus to draw on their own generator Dack to be filled with nonsense about the possibilities to innovate instead an economy that appears ever more firmly anchored to its traditional strongholds (weapons, oil, drugs, sex).