The term ‘subvertising’ merges the words ‘subvert’ and ‘advertising’, that is, it’s the act of subverting through the advertising medium. The fusion of these two concepts is a neologism expressing the act of redesigning logos and advertising campaigns which have infested the minds of millions of consumers, with the goal of making something similar but with a radically different meaning. Design, as scientifically applied by marketers, is turned against them, with a practice that, if applied enough, irreversibly garbles the message, ridiculizing the original author. Subvertise.org is a big online archive of this still young discipline, and classifies a few hundreds initiatives which mix radical politics and communication. The contents are subdivided into anti-copyright and copyleft. Many of the works were already published on AdBuster, a magazine dedicated to this kind of practices, whose cultural resistance has pervaded many protest movements and is one of the most effective (and amusing) forms of activism today.