Sometimes the online world reveals unsuspected parallel dimensions. This is an unknown restyle of Neural independently (and secretly as we never knew about it) made by NY-based Motion and Graphic Designer, Clarke Blackham. Very nicely made, perhaps only a bit glossier for the magazine’s line, it testifies once more how even your most familiar outcomes can have another life somewhere else.
‘Broadband’ basically was implemented to bring video on the web. The pioneer stamp-sized quicktime shorts and the uncertainty of compression that often corrupted the frames reproduction was suddenly something of the past. YouTube was the successfull repository of choice, winning the bet for the most popular platform. But then the huge mass of video were uploaded (given) and locked in different proprietary streaming formats, to the now Google-owned company and to its galaxy of specialized clones, making their fortune. KeepVid is one of the different tools that let you download a video from there, getting back what others have, in a way, lost. So, what it means to own the file, instead of just watching it while it streams? It’s not related to some kind of collector’s obsessions, of course. It means to re-appropiate the possibility of sharing it, re-broadcasting it (in private and public) without the mandatory logo and platform server’s access. Sharing it’s a concept that doesn’t need limitations, and the word ‘business’ is not present in its definition. And if you can watch it, you can record your own personal copy and give it along to somebody else.