Sometimes the online world reveals unsuspected parallel dimensions. This is an unknown restyle of Neural independently (and secretly as we never knew about it) made by NY-based Motion and Graphic Designer, Clarke Blackham. Very nicely made, perhaps only a bit glossier for the magazine’s line, it testifies once more how even your most familiar outcomes can have another life somewhere else.
Let’s say that almost the whole Google page ranking (so the fundaments of the web economy at large) is based on (key)words excellence. Let’s say that words are still the only human understandable parameters used for content full-indexing and for multimedia data classification. Let’s say that the right word can catch the attention of a user in the middle of the exaggerate amount of online data we’re swallowing daily. Wordie is a classic web 2.0 platform that defines itself as “Like Flickr, but without the photos”. Its dwellers (the ‘Wordies’) populate this literary space that focuses on single English terms, the core of the majority online communication. This seem to reflect the obsession to single terms and their extreme online relevance (the domain, the keyword – think at Google Zeitgeist -, the derived brands, the tag, …) The assumed universality of such terms is deeply rooted in the globalized English, that here is sorted out with unexpected educational effects. So the crowded and heterogeneous community enthusiastically shares lists of words and knowledge while the non-mother tongue ones can expand learning-by-reading their personal lexicon. The platform has few rules for inclusion of new terms (for example no neologism nor accents, ligatures or punctuation) meant to discipline the constantly growing population of lexemes. It’s not by accident that this is happening on the net: there’s anything more immaterial than a word?