Sometimes the online world reveals unsuspected parallel dimensions. This is an unknown restyle of Neural independently (and secretly as we never knew about it) made by NY-based Motion and Graphic Designer, Clarke Blackham. Very nicely made, perhaps only a bit glossier for the magazine’s line, it testifies once more how even your most familiar outcomes can have another life somewhere else.
Which world would be without electricity? No mobile phone, no net, no pc, no tv, not even light after dark. And what about recorded music? No iPod at all, nor radio or ringtones. But even in case of such a sudden nuclear accident scenario (cold-war style), the vinyls would be still listenable. Instead of a nail, as suggested once by an major indie artistic director, Simon Elvins has figured out a system to listen the beloved records with an organic material and no electrons involved. The perfectly working Paper Record Player in fact is made out only of folded paper resembling the shape of a turntable (the round spinning would be performed manually at 33 and 1/3rd rpm). The main hack is that the paper cone acts as pickup and a as a speaker at the same time. In fact it is peaked enough to ‘read’ the recorded sounds and his shape convoys the same sounds to the outside. This brilliant and elegant sound hack urge us to reflect on our dependence from the electricity and why the vinyl will definitely be the last music medium that’ll survive the post-organic era.