Kickended by Silvio Lorusso is online database artwork archiving the Kickstarted campaigns that got not even a single penny. This competitive aesthetics of failure has been able to attract the attention of major national newspapers (from the British “The Guardian” to the Italian “Corriere della Sera”).
The video art, cleverly supported by national tv networks, has represented a precious expressive resource during the ‘tv’ war in the former Yugoslavia. Its impacts, already analyzed in the book Situated Contemporary Art Practices can be experienced in this video collection. In the included works the media and cultural techniques are bouncing off the socialism emotional heritage, and even if only ten years old, the same works seem to come from another era. The use of the video medium here is destabilizing the audience, getting symbols, gestures and actions and habits and systematizing them in provoking backgrounds. The emerging symbolism pesters the audience with different references and remix their awareness. The Neue Slowenische Kunst retro avant-garde is intertwined with the ex East post-socialism, juxtaposes the western media obsession with the peculiar social relations of the former Eastern Europe. If “technology is never innocent” (as Marina Grzinic points out), then the screen and the figurative sequences that flow in our retinae can still send meaningful signals to our rational minds.