Sometimes the online world reveals unsuspected parallel dimensions. This is an unknown restyle of Neural independently (and secretly as we never knew about it) made by NY-based Motion and Graphic Designer, Clarke Blackham. Very nicely made, perhaps only a bit glossier for the magazine’s line, it testifies once more how even your most familiar outcomes can have another life somewhere else.
The Originality Engine was created and developed by New Media class III Emerson College. The field of investigation is the question of originality and more specifically try to prove if today you can still be using the original language combinations available to us. The attempt does not cost anything. Everyone can try their hand in the enterprise and consolidate or give the coup de grace to his (alleged?) 'Original' creativity. The mechanism is quite simple. Participants shall submit a written text 'The Originality Engine'. The engine after you have broken down the text into individual periods, using Google launches search and records the number of results found for each sentence. This value is divided by the total of the periods considered in order to determine the average number of hits for each phrase. The rating thus obtained represents the level of originality of the search phrase. The lower the score the higher the level of originality. For example, an original text to 100% will have a score on the search engine to be zero. Almost goes without saying that the probability of obtaining the palm of originality through this system comes dangerously close, this time, zero … But the experiment, however, offers an opportunity to reflect on the concept of determining the propriety and legitimacy of the alteration as a criterion of originality. New technologies, therefore, allow us to greatly expand your ability to find information, the margins of the fields of investigation are much more labile and flexible and accessible to a variety of sources, before forbidden to broad categories of people, it's huge . In particular, digital artists are confronted with the concepts of originality, intellectual property and notions of interculturalism, as often happens in this area, are subject to multiple interpretations and offer themselves as an interesting starting point for those who want to know more about trying to scratch the surface and go over definitions universally recognized and perhaps that is irreparably stiffened. First barrier to break: the tendency to define the concept of network in a literal sense, ie as a series of connected computers via the Internet, a group of individuals connected by a telephone line, etc.. Imperative to consider the context and the object of investigation. There is indeed no need to have definitions so materialistic to give the idea of the network. For example in the case of 'Originality Engine' the English language can be considered a network, in that series of words, voice events that connected through a context and a specific position (syntax) give rise to a precise meaning. Conclusion: The network is not the hardware but one connective tissue, a virtual space,
a way of acting and inter-act. Next step: the language network has been used in many different ways and combinations during evolution and the formation of an individual. So considering the long and troubled history that marked the use and development of language in its various incarnations in the human race, it is possible to assume that all forms of individual expression has a potential of originality? is to these questions that builds on 'the originality engine'. Laudable aim but the experiments show that the natural tendency to consider our written or oral expressions as original as its own, as eternal and immutable parts of the mind, to be supported by positive results should be revisited with a view of the event floating, impermanent and collective keeping in mind the concept of rhizome understood as a network of multiple polymorphic entity, with no beginning and no end but to different revenue that interconnects heterogeneous elements, editable, acentric, in non-hierarchical communication between them. 'A rhizome does not cease to connect rings semiotic occurrences rinvianti the arts, science and social struggles. A semiotic ring is like a tuber that agglomerates speech acts very different: there is a language in itself, nor a universality of language, but a contest of dialects, vernacular, slang, special languages. There is a lessor ideal, as indeed there is a homogeneous linguistic community. The language is essentially a heterogeneous reality. ' (CIFR Deleuze and Guattari) The language, therefore, as an expression as such, it is thought, learned and regurgitated. Everything can be expressed by an individual will almost certainly already been said before. Everything you could write will already have been written earlier. Therefore, only through hybridization and mingling reticular the individual interfacing with the computer acts creatively about communication codes creating their own expressive path, pouring in the plots of the digital language their cognitive link. Surely the original. This time. Of course, here and now. Try it for yourself.