Sometimes the online world reveals unsuspected parallel dimensions. This is an unknown restyle of Neural independently (and secretly as we never knew about it) made by NY-based Motion and Graphic Designer, Clarke Blackham. Very nicely made, perhaps only a bit glossier for the magazine’s line, it testifies once more how even your most familiar outcomes can have another life somewhere else.
The language of the video has undergone various semiotic jerks in the nineties, years that saw the opportunity to swoop in personal computers home video editing. The resulting geometric increase of the trials and the parallel development of compositional tools for electronic music has created a generation of savvy filmmaker, ready to have fun with narrative techniques and digested in the decades that preceded them. Firstborn sons of this phenomenon have definitely been the Hexstatic grown up and pampered by the forge of irreverent electronic manipulation that has always been the Ninja Tune. In a production process which has always taken far from art galleries and in clubs and raves, the duo of Stuart Warren-Hill and Robin Brunson proudly claims its otherness. At the center of their production appears to have been a precise concept: the use of video as an additional electronic musical instrument. The title is a quote verbally that overturns the old ViewMaster of Fisher Price, a toy instrument that allowed a 3D viewing of images specially prepared. The same title that summarizes the rhythmic interpreted that determines the visual one, and therefore unable to use the multiple languages and dialects of the video to get the flocking and flourish of the elements, almost always in perfect sync buttons. Even the sequence of the video game arcade type is made to coincide with the sound flow of a crossover of genres (hip hop, electronica, ambient, techno). And the taste of the constant curiosity towards new forms of enjoyment has finally allowed the inclusion of some of the videos in 3D format through the splitting of the red and blue channels, testable using the anaglyphic glasses of cardboard attached. The anthology is so amused and historical at the same time, reflecting an attitude hybridization of languages that has become more and more natural to the present day.