Minority Report comes closer… Three huge screens at Birmingham New Street railway station are scanning passers-by and play advertisements accordingly. http://www.birminghammail.co.uk/news/midlands-news/new-street-station-advertising-screens-9920400
Albeit still in the academic stage of verification, the study conducted by Matthew S. Hindman, Kostas Tsioutsiouliklis and Judy A. Johnson, disturbing social implications for freedom of expression and diversity of opinion in the political sphere. The three researchers scadagliato different online communities that deal with this type of argument, and found that the links from their sites pointing to a small number of the most visited sites, which in turn are also the ones most prominent in searches of google and yahoo. Nothing new, perhaps, except that this phenomenon leads to a sort of dependence on information from a limited number of sites, bones linked ones, a phenomenon defined by the authors Gogglearchy , ie an oligarchy information legitimized by google and its mechanisms page ranking, that somehow invalidates a more enlarged and therefore more egalitarian. This scaling problem is documented by figures and charts that reveal the predominance of the hyperlink in the first 10-50 sites in percentali variants 70-95 per cent in the arguments observed. This type of analysis is an important warning signal, at least to encourage important collections of information over the web to acquire the same devices (automated or otherwise) that ensure competition on equal terms in the search engine and a widening of the sphere Reference is necessary to ensure an indispensable plurality of opinions.