Music Rebellion: prices established by popularity.

. EMusic

01/16/02 Music Rebellion: prices established by popularity.
Music Rebellion is one of many companies that are planning the sale of music tracks online, this time, but with an innovative concept. The price of the tracks themselves is not established a priori, but is fixed dynamically, through a tracking system. In practice, the more the track is downloaded, the more its price rises. Reverse is also true, namely that as we were to lose popularity will see its price fall accordingly. At the base of the original pricing policy Jan A. Eglen and Roger Davis, two psychologists and founders, who have applied so some behavioral theories. In their view, show that the vast majority of users is absolutely honest. The most expensive piece was set at 15 cents early, sensitive to fluctuations planned, and negotiations are underway with several independent labels.