'Making the revolution sexy' is the effective slogan that David Thrussell, songwriter of Melbourne applies for almost twenty years with his band, the Snog, a unique example of political activism is not ostentatious, and applied through the channels of pop. The intertwining of different subcultures and attitudes of media activism (detournement, fittings, aggravations of the seriousness of corporate communications, overloading of the ambiguous slogan) apply in an excellent manner to the work of this artist. And as Thrussell try to avoid defining political band, its stated goal is to be able to be 'inside' the media content offering subversive and destabilizing through music, without sounding pretentious. Perfect in this regard are the paintings of Chris Woods, systematically used in the graphic on the cover and the booklet intonandosi course with spectacular counter-propaganda of the band. Those series McTopia, in particular, express the 'sacredness' of American fast food reduced to parody, representing the kind of votive made between ketchup and of the polystyrene packaging. The cultural umbrella behind which all the moves is the IMCC (International Mind Control Corporation) in which the electronics and the ballads use irresistibly recall the listener's attention. This is targeted by the texts through the printed word always displayed in the video, and then implementing a sort of 'pop politic' taking advantage of the editing and rich madman permission from the digital re-contextualizes the consumer and his or her anonymity forced into a liberating sarcasm, sung verses and mounted in sequences that are really open the eyes of radical visions.