Signal Orange, t-shirts as a medium antagonists.

That tshirt is a medium like many other spaces of communication is a fact widely recognized now for a couple of decades. But though it has been used extensively by marketing to contaminate our minds logos and stereotypes of mass, there have been few antagonistic groups that have made ​​extensive use and tactical beyond extemporaneous vehicles for excellent slogan. Signal Orange is instead a systematic effort to attack the conspiracy of silence that has been inculcated in American society against the recent war in Iraq. In view of the Republican National Convention, which are aiming many groups of activists in the U.S., this effort is to give a face and a name to the war dead trivialized as 'losses' to minimize and hide. Much of the American media we have already washed its hands of this type of information, not to mention the censorship of a documentary on ABC with the faces / names of all the dead, and the dismissal of Tami silicon that allowed the newspaper Seattle Times to publish photos of the coffins of soldiers killed. Signal Orange acts message dry, without any iconography, which is based on the profound ability evocative text and color 'signal orange' used by the authorities to induce a state of alertness. The episodes, real and understandable to anyone, are summarized in three lines, from which emerges a clear and direct message: "I died because of the war and so now I can not vote", represented with a garment by the living for their dead brothers . This is declined in the experience of each of the nearly 900 American soldiers killed and makes the absurd claim jarring of the instigators of the conflict now require consensus and legitimacy. The communication wanders around the wearer of the shirt, and it is all the more effective, how much more common, and therefore recognizable. A real opportunity to begin to change the visual landscape spontaneously and information, sgrassandolo logos and styles from the collection of pre-cooked.