Preview of new hip hop songs in the video game Revenge.

For the first time a major studio has decided to promote the preview of new music products not sending them, as established practice, to a limited list of radio journalists specialized, but making include in a popular video game coming out soon. The Island Def Jam, in fact, is a division of Universal Music Group / Vivendi Universal, and has signed an agreement with Electronic Arts, the world's largest producer of video games to produce titles that capitalize on the convergence between two popular forms of entertainment: the 'hip hop and video games, in fact. The first product to be an expression of the agreement is the episode n: 1 ' Vendetta 'for release in early April 2003, a trilogy based on samples of wrestling that will have its own unpublished by 12 artists of the same Def Jam such as DMX, Scarface, Method Man, Ghostface Killah, Ludacris, Redman, NORE, Capone and Christina Milian. The premises seem to herald a commercial success because according to analysts two of the three most popular music genres among teens are the hip hop and and rhythm and blues, and the same teenagers spend most of their free time with video games. After you have had success in the propaganda of the joint brand of clothing, it is now the turn of the music promotion for Def Jam, and the output of the cd of the respective artists is expected that four months after the game, that is for next summer.