The MIT Press, ISBN 0262621983 The methods of accessing texts have been slowly altered by the passage on average more time to read backlit characters, and now graphic contrasts, inherent speed of the concepts and provocative of them play a nodal role in delivering an effective message. The essays in this book Lunenfeld respond to all of these rules, launching verbal gloves to challenge linear thinking on issues such as longevity induced, new generations of Videogamers, changes in the circus of contemporary art and the visual impact on the intellectual production (almost recursive occurrence of the same book). The scathing remarks on reality, often projected into a future visible, with an air of rapid and destabilizing but firmly anchored to reality itself, wrap themselves in a spiral of stimuli with many exits as possible to branches. His thesis that relate inter alia to the fossilization of the interfaces, because the brake to put our imagination cooler, svecchiano a discussion of media culture often anchored more in deductions from the past decade to turn page with new sketches and ideas of a future in real time that passes before our eyes every day. The text, however, can not ignore the work of Mieke Gerritzen optician, who has already edited the graphic of several publications on the culture of the media as 'Mobile Minded' or 'New Media Culture in Europe'. The comprehensive approach closely resembles 'The Medium is the Massage' by Marshall McLuhan and Quentin Fiore, and with comparable strength frees the user from his usual categories, opening up new and unusual ideas to be considered.