The attention of multinationals towards products 'unique', which characterize most of the indiscriminate propaganda for the worship of their brand, seems to be growing and focused on the symbolism that they are a. Partnerships with global equally symbolic testimonial then make strategies Glossy coated and armored with the predominant flavor. But all this can be manipulated at will, just as strategic leverage symbols. For example cracks in the surfaces sparkling infallible and perfect design of Apple, Francis Hwang has made ​​a radical change and evocative of one of their luxury products. The Unauthorized iPod U2 vs.. Negativland Special Edition , in fact is a version (parody) unauthorized iPod with the complete works of U2. The hard disk drive has been deleted and the songs of the band in Dublin have been replaced by the near-complete works of the band Negativland, responsible for more than ten years ago the most sensational work of plagiarism against the Irish are, an act that has them almost reduced to poverty. The work then was auctioned independently, avoiding possible cleavers censorship Ebay and Apple itself, creating a mechanism for mutual recognition and confidence that has worked very well since the work was awarded after thirty raise to almost twice its original value as a commercial product. The 'product' in every respect has been customized in a radical way, therefore, maintaining its shiny outer shell, but culturally undermining its data, questioning with an exemplary act compromise the success that Apple has achieved with the system of copyright by the majors wanted to sell its hardware and software products. The packaging, perfectly modified with respect to the guidelines of Apple itself, it also includes albums by Negativland in physical format and the two famous books on the subject. All profits, however, were donated to the Downhill Battle , an organization that is actively involved in the right to 'fair use' of music samples for artistic purposes.