Critical digital culture and media arts · Since 1993
The Neural Archive is a repository of publications collected by us during the years. Browse our collection here.
Sometimes the online world reveals unsuspected parallel dimensions. This is an unknown restyle of Neural independently (and secretly as we never knew about it) made by NY-based Motion and Graphic Designer, Clarke Blackham. Very nicely made, perhaps only a bit glossier for the magazine’s line, it testifies once more how even your most familiar outcomes can have another life somewhere else.
The value of craft after software sounds rampant sometimes, expressing the freedom of escaping repetitive taps and clicks to accomplish some assumed tasks. Mixing media, electricity, electronics, mechanics and inert objects Graham Dunning has realised a structured track/performance/open script in his “Mechanical Techno: Ghost in the Machine Music.” More than a proof of concept a machine music declination.
Isn’t ASCII Art a perfect form of “graffiti” in 2010s? The 8-bit aesthetics is among the strongest visual references connecting the analogue recent past with the omni-digital present, so why not adopt it to finally have some public art embedded in the present? In Varberg, Sweden, 2016, the GOTO80 crew (feat: Karin Andersson) did it, choosing (not by accident) the Mo Soul Amiga-font.
YesNo by Timo Kahlen feels like “traditional” net art, a well crafted stuck webpage for the user’s aural and clickable enjoyment.
The relationship between Andy Warhol and personal computers (becoming quite popular during his last years) has been only partially investigated beyond his Amiga works. In November 2015, Sotheby’s sold his “Apple (from Ads)” (acrylic and silkscreen ink on canvas) for 910.000 USD, and in catalogue’s notes Warhol tells about his meeting with Steve Jobs insisting to give him one and showing him how to draw (even if still in black and white): “we went into Sean [John Lennon’s son]’s bedroom–and there was a kid there setting up the Apple computer that Sean had gotten as a present, the Macintosh model. I said that once some man had been calling me a lot wanting to give me one, but that I’d never called him back or something, and then the kid looked up and said, ‘Yeah, that was me. I’m Steve Jobs.’ And he looked so young, like a college guy. And he told me that he would still send me one now. And then he gave me a lesson on drawing with it. It only comes in black and white now, but they’ll make it soon in color…I felt so old and out of it with this young whiz guy right there who helped invent it.”
Harsh Noise Wally, is a sophisticated mashup mixing strips of Wally, the lazy and cynic colleague of Dilbert with some epic noise music extreme attitudes. Well conceived and assembled.
Minority Report comes closer… Three huge screens at Birmingham New Street railway station are scanning passers-by and play advertisements accordingly. http://www.birminghammail.co.uk/news/midlands-news/new-street-station-advertising-screens-9920400
GoPro ancestors in the 1960s and 1970s, mainly sport and movie persons like F1 driver Jackie Stewart, Bob Sinclair and Steve McQueen.
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17.10.03 Nike Ground, boomerang marketing.
Which media techniques are really effective in fighting the incredible communication power of corporations? Among the few, more complex and risky there’s trying to shoot back at them their ‘brand awareness’, that is, the public perception of a brand, painstakingly built with big investments in intellectual and strategic capital. 0100101110101101.org have done just that, demonstrating once again an excellent iconoclastic attitude, ready to hit any target. Nike Ground, in fact, aims directly at the global marketing mogul par excellence, turning their message into a hypertrophic and bulimic monster, but hiding their real strategy behind an unbreakable veil of plausibility. Physically speaking, all of this boils down to a container in the middle of Karlsplatz, one of Vienna’s historical squares, equipped with an ‘infobox’ which explains why the place will soon be renamed ‘Nikeplatz’, beginning a strategy that will ‘dress’ the spaces of the world’s most famous capital cities. In the infobox, this is explained by a couple of identically dressed twins and with a model of a giant Nike logo which will be placed in the square. Made in collaboration with the local Public Netbase, which defined it an important stand for freedom of expression in art, this operation involved thousands of brochures distributed to the citizens of Vienna, a phone line to collect comments and suggestions and a web site apparently made by Nike itself. It’s almost superfluous to add that the refreshing reaction of the public was to loudly demand an explanation from the authorities and from Nike Austria, giving birth to another dimension of media resistance: boomerang marketing.
