Creative Strategies.

According to Sim Wong Hoo, chairman of Creative , the mp3 player market will soon rosy prospects with ten times the sales of the world-famous Sound Blaster audio cards. In ten years the number of Sound Blaster sold was 120 million units. The Nomad Jukebox, in particular, is the first player to have waived the freedom of movement guaranteed by the cram songs in RAM by opting for the higher capacity of a 6 Gigabyte hard disk, capable of centuplicarne the capacity of listening. The future of the player, the Nomad and, in particular, is linked to the synergies with content providers, ie including independent record labels in the first place, with whom negotiations are underway tightened to offer versions of the player which has already been crammed with music. According to the company, in fact, the model that works best is to Blockbuster, where large groups earn on the amount of hi-res, and for this reason the study is even a version with built-in ADSL modem (which is why the former was acquired Digicom ), dribble that, therefore, the use of a computer. In short, embracing well as the most popular formats such as MP3 and Windows Media Audio, their motto has become: "create a record store that can fit in the palm of your hand."