Modernism Inc., the brain under copyright.

Sometimes the artists conceptual initiative to exceed those figurative and develop with the only glaring paradoxes formalization of an idea, capable of generating immediate emotional reactions. One of the most recent operations of this kind has led her to sign Jonathon Keats who has concluded with the United States Copyright Office the copyright protection of his mind . Given that one of the clauses is also the one that extends the protection to 70 years after his death, his brain will be protected for another seven decades after his heart has ceased to beat. Managed by Modernism, Inc. of San Francisco, the public offering is expected to price of 10 dollars per million neurons (your choice) out of a total of 60 billion available. The narrative triggered by such an operation becomes rapid as a ball thrown into the pinball media, for the sarcasm inherent in the commercialization of intellect and and to the doubts that puts the fate of personal identity after his disappearance. The provocation is also based on the promise of making the mind of the same Keats active in the post-mortem, but uses with an appropriate seriousness and flaunted the legal act, and the potential for 'news' in memetic purposes.