The marketing of fear.

English My-Reputation is exploiting one of the strongest levers nell'incontrollato proliferation of initiatives of online content. It aims to be a sort of private investigator its reputation, going to flush out all those that are deemed improper use of your name. Describing himself as 'bodyguards on the Internet' published a study on the abuses perpetrated by the names of 100 celebrities (such as porn sites that use half-naked pictures of Britney Spears), serving as a global consultants on the subject and already boasting legal victories such as 80,000 pounds obtained in England for unauthorized use of a famous name in the 'meta tags' of a web page, or a list of 386,533 websites bootleg of famous bands.