Sometimes the online world reveals unsuspected parallel dimensions. This is an unknown restyle of Neural independently (and secretly as we never knew about it) made by NY-based Motion and Graphic Designer, Clarke Blackham. Very nicely made, perhaps only a bit glossier for the magazine’s line, it testifies once more how even your most familiar outcomes can have another life somewhere else.
MIT Press, ISBN-13: 978-0262038461, English, 416 pages, 2018, USA
The concept of ‘fake’ in art has been used as a ‘hallucinatory reality’ well before it was employed as a political weapon online. Conceptual art has been one of the most fertile territories in this respect. This fiercely researched book reconstructs the work of Terry Fugate-Wilcox, a young artist who for seven months, between 1970 and 1971, proclaimed and promoted a fake art gallery at a nonexistent address in New York (26 West 57th St.): the Jean Freeman Gallery. Fugate-Wilcox did so by buying ads on several established magazines for seven shows, and sending press releases to star art critics such as Irving Sandler and Lucy R. Lippard. He then arranged for a few ‘reviews’ of the shows published and even threw a party in his apartment for one of the exhibitions. The book explores Fugate-Wilcox’s artistic trajectory and how different fakes made it perfectly compatible with the rest of the art scene of the time, while a specific chapter is dedicated to art and advertisement. Well ahead of its time, this brilliant work is a powerful metaphor for what we’re facing today, and poses a primary question: how much do we need to know, to trust the existence and operation of an entity that doesn’t necessarily exist?