Sometimes the online world reveals unsuspected parallel dimensions. This is an unknown restyle of Neural independently (and secretly as we never knew about it) made by NY-based Motion and Graphic Designer, Clarke Blackham. Very nicely made, perhaps only a bit glossier for the magazine’s line, it testifies once more how even your most familiar outcomes can have another life somewhere else.
An aseptic space. One white table and on it a printed directory, accompanied by an apparently normal looking telephone. It would seem the right environment to make a call. And calls are, in fact, made. The phone operates automatically, dialling random numbers from the many listed in the phone book. The diffused audio allows visitors to listen to the classic dialling sounds, followed by a precise dead tone or a message saying, in varying languages, ‘the number you dialled does not exist’. The process repeats itself tirelessly; another number, another country, another language. A loop of sounds and dead time; a form of a dance, a ritual. A monologue or perhaps a soliloquy. No matter which of the many available numbers are dialled, it is certain that no calls will ever be answered because the list of numbers is officially exposed as The International Directory of Fictitious Telephone Numbers – an extensive list of numbers certified as non-existent and neatly divided into geographic areas of the world. The compilation of this phone book includes official requests from telecommunication regulators in different countries. The artwork, resulting from research by the British artist John Martin Callanan and presented first in Spain and then at the Whitechapel Gallery in London, is indefinitely offered as a resource for use in drama or film productions so that unsuspecting people aren’t disturbed by inquisitive viewers. Art in defence of privacy?