I Love You, computer virus exhibition in Novi Sad.

I Love You

I Love You, the historical exhibition on computer viruses opened on June 22nd at the Museum of Contemporary Art in Novi Sad. This is the fifth edition (a sixth will open on July 11th in the Museum of Contemporary Art in Belgrade), and it represent the latest version, the so-called I love you [rev.eng]“. Curated by Franziska Nori, it includes works that are still outstanding in the field and represents a state of the art collective memory of one of the major computing social phenomenon. The computer virus meme has always been powerful and its own sense of unstoppable spreading has inspired so much language metaphors. But the parallel between the virtual infection process and the most basical communication one, would let us think deeply about viruses and worms as a medium. In a scaring perspective they can even be thought as a test bed for near future aggressive marketing strategies, as the spam that also seem to be in the same group. In the end the so called ‘blended threats’ are challenging our awareness of the mediascape much more than our hard disk, and this exhibition is a little milestone to start a needed reverse engineering of these processes.