Sometimes the online world reveals unsuspected parallel dimensions. This is an unknown restyle of Neural independently (and secretly as we never knew about it) made by NY-based Motion and Graphic Designer, Clarke Blackham. Very nicely made, perhaps only a bit glossier for the magazine’s line, it testifies once more how even your most familiar outcomes can have another life somewhere else.
In the realm of images, Mieke Gerritzen is still composing her graphic appealing texts. After many different books and catalogues, this is the first attempt to animate her style of short sentences, slogan and compressed manifesto that used to catch the attention of the paper reader. Helvetica font and bright colors have moved from the two dimensional static page to the illusory planes of the screeen, unfolding, rolling, shifting or squeezing, but in the end always reflecting the conceptual passages. The transition effects become the semantic trait d’union between concepts. On the other end signs are at center of the stage, perfectly displaced in every moment and quitely screaming in the spectators’ mind. Sometimes letters are dancing to switch meanings, animated through the sequence, emboding the real dynamic of the message. The soundtrack, in the end, is mixed in a number of different moods, from solemn to lounge, resulting as the alter ego of colours, and providing the final ingredient for this radical feast for the eyes.