Sometimes the online world reveals unsuspected parallel dimensions. This is an unknown restyle of Neural independently (and secretly as we never knew about it) made by NY-based Motion and Graphic Designer, Clarke Blackham. Very nicely made, perhaps only a bit glossier for the magazine’s line, it testifies once more how even your most familiar outcomes can have another life somewhere else.
Advertising, in its desperate expansion towards the minds of potential buyers, constantly teaches how to exploit every possible square millimeter of public places to ‘communicate’, under the illusion (unfortunately supported by statistics) that every repetition of a certain message contributes significantly to its persistence in our memory. Thus, public places have become a sort of arena where our minds are continuously attacked by symbols, mostly belonging to a few standard categories. Freewayblogger is an activist who has chosen the american freeways as his battlefield. His attack materializes into big billboards hung on bridges, fences, walls and anything else surrounding these roads. This activity, besides being far from trivial, both practically and legally, combines several disciplines, obviously including mass communication. To understand its importance, it’s sufficient to think about the number of people who see these messages, a number that may reach the tens of thousands on particularly busy streets. Everything is built with very cheap equipment, but is carefully planned and documented, to encourage its viral expansion, on his web site.