Human Locator, broadcasting personalized advertising.

Human Locator

If one of the roles of science fiction has to offer glimpses of a possible future, the ratio of the practical applications substantial shape subsequent to the feasibility of the ideas described, pertains exclusively to the ethics of those who put them in place. Specifying, one of the many evocative visions of Philip K. Dick, the Freeset is perfecting a product that transforms the commercial communication in a static display targeted. Their Human Locator , in fact, is a product that detects the presence and position of a human subject, organizing content according to these and many other coordinates (including the estimation of the height and weight of the person). Under the opaque patina of a 'new service to the public' and an alleged 'optimization' in offering their content is hidden once again a poisonous germ control on the presence and habits of the public. The user now faces no more than a communication that you can watch or analyze undisturbed, focusing on the image instead of the product, or distracted on a particular evocative of something personal. In front we find a 'advertising machine' ready to respond to his point of view and interests manifested in his eyes. The model of broadcasting, ie the brutal art of not have time for thoughtful reflection, but to continually bounce between awe, desire and instinct, so even takes hold of advertising in public places. At least they will not be processed until the necessary antibodies.