Billboards that detect radio stations you listen in the car.

. EMusic

30.12.02 Billboards that detect radio stations listened to in the car.
The Alaris Media Network has installed near Sacramento (USA) ten billboards with unique characteristics. The 'billboards', in fact, have MobilTrak technologies that detect radio frequencies of 60-85 per cent of the cars rush past, previously detected by temperature sensors in the cars themselves. Through an investment of $ 20 million Tom Langeland, company owner, wants to use this data to process demographic statistics in order to activate the corresponding advertising, outlining the bands 'type' distinguishable for utilities. The agencies are proving very interested in buying space 'targeted', but also some radio networks have come forward. So listen to a music station rather than a melodic techno could begin to change the commercial landscape around him.