Drastically reduce the number of visual elements with which to cope in the public space is becoming a need felt not only by intellectuals. The very high density, in fact, at which messages are composed in the public visual landscape requires an effort receptive and decoding, grown inexorably over time, is performing a forced adaptation of our perceptual apparatus. On the physical discomfort that this condition implies is based on marketing a fake company on the company's flagship product is the SeeFree Visual Spam Blocking System , a pair of 'glasses' purchased online are able to generate a vision of 'augmented reality' that blurs with paint flat advertising space urban and suburban. Work of the famous Russian artist Alexei Shulgin, devoted in recent times to projects involving electronic vision (such as New Age of Television ), the work explains in his online faq all contraindications sire of indiscriminate advertising spaces public, with a common sense that beats every possible economic consideration. The product at the center of this conceptual operation is shown in all its (possibilissimi) technical details, but has its hub in creating a paradoxical reality 'increased' by removing information, instead of adding, at the same time creating a space less informative, but it generates greater knowledge. The glasses make SeeFree Inc. Finally, the universal process that had already Christoph Steinbrener built in the seventh district of Vienna for a week with his performance, Delete! Delettering the Public Space 'erasing' with glossy yellow paper signs and logos of any kind.