BuzzMetrics, the great ear.

. Hacktivism

15:10:02 BuzzMetrics, the great ear.
The online community talking. Someone listen … and sells the most. It seems that the metaphor of the Orwellian Big Brother is turning into one of the Big Ear network. She was born in fact BuzzMetrics , whose name says it all: the New York firm seeks to 'analyze, measure, monitor and influence the conversations consumers that normally occur in online communities'. That 'hum Community' in 1993 inspired his famous concept of 'collective intelligence' (Pierre Lévy), now becomes the primary interlocutor of companies looking for new strategies for market analysis. BuzzMetrics works through a proprietary software able to pick up the online conversations that occur in specific communities in which we talk about a particular company, its products and its competitors. In this way, the client company of BuzzMetrics manage to get near real-time information on their target, given that the traditional analysis of market return only after months. The software determines which are the communities who speak more frequently the farm in question, such individuals constitute the so-called "opinion leaders", if the discussion takes a cut positive, negative, or neutral on the products of the same company. At the same time, BuzzMetrics says: "Our customers must respect the rights and privacy of the members of the community, or they risk losing the privilege to participate." One wonders, then, who protects the privacy of the online community.
Tatiana Bazzichelli