Lessig: we learn from Japanese comics.

. Hacktivism

23:01:03 Lessig: we learn from Japanese comics.
In an article published for the monthly statement Red Herring, Lawrence Lessig , author of the seminal book 'The Future of Ideas', explains how the festivals that celebrate the fakes and plagiarisms of manga render the official market getting stronger. In Rising Sun, in fact 40 percent of the publications produced are comics, which develop 30 percent of total revenues. But the comic book market in Japan is divided into two types: those associated 'original' work and that of 'amateur', which shamelessly copying the first, developing stories from different developments, without any kind of authorization. This kind of comics called 'dojinshi' has a vast market that continues to grow and conventions public are among the most successful events for the Japanese public, rallying nearly half a million fans and 33,000 artists every year. The online market is growing proportionately. In the United States the importation of these materials is illegal for copyright reasons. Lessig cites, finally, the work of Salil Mehra, a lawyer at the University of Chicago. He shows that without this amount of work produced by the fan manga market would be the almost non-existent, as in the regime of an 'attention economy', the key to success is to be able to capture the attention of customers by making them focus on the product. And the market for dojinshi does exactly that.