Friendship Gallery, web art for Diesel.

. Art

08:10:02 Friendship Gallery, web art for Diesel.
Always looking for new strategies for the dissemination of own brand, Diesel now becomes the client and sponsor of Donald Friendship Gallery , an exhibition of works on-line by graphic artists, designers and net-artists. The collection evocatively tries to interpret the emotions associated with the Diesel brand (Freedom, Desire, Temptation, Fun) through variety of techniques related to the web (Flash and Quicktime movies, interactive animations). Of the seventeen papers presented, only some are predicting an interaction 'active' user, while most remain dependent upon a linear narrative or an interaction that places the user in an almost passive role. Stands out among all the group's work LeCielEstBleu (www.lecielestblue.com), 'moonflowers', an interactive environment in shockwave that presents a pictorial field of flowers fluttering under a night sky. Other work that harks back to the taste and tradition of painting is 'Temptation' by Nicolas Clauss that turns the viewer into a voyeur through a small window assists the alternation of classic nude art. 'Memories' by Chris Masuy shatters the linear narrative and let the user can extricate itself freely between the haunted memories of the subject of the work because it is able to find meaning and a solution. As for the animations, the most interesting is always the one belonging to the category 'Temptation', Naoki Mitsuse that lets you choose between two possible endings.
Clement Pestelli