Sometimes the online world reveals unsuspected parallel dimensions. This is an unknown restyle of Neural independently (and secretly as we never knew about it) made by NY-based Motion and Graphic Designer, Clarke Blackham. Very nicely made, perhaps only a bit glossier for the magazine’s line, it testifies once more how even your most familiar outcomes can have another life somewhere else.
This year's Transmediale, ran under the slogan 'Reality Addicts'. As it has happened before Throughout the history of the Berlin festival the focus of the event has shifted according to Functional discursive current settings. This year the organizers have Explicitly changed the subtitle of the event from "international media art festival" into the blackberries neutral denomination of "festival for art and digital culture" as to proclaim the term 'media art' as own genre to be overcome. This general purpose Seemed to have permeated all the sections of the festival. The 'Salon' is Transmediale's forum for the presentation of current cultural projects and addresses Predominantly a professional audience. This year a range of artists, curators and critics publicly discuss topics like 'art and copyright' (panel hosting among others Volker Grassmuck, and Cornelia Sollfrank), aspects of media integration Within the urban context (panel speakers Christian Möller, Thom Sokoloski ao) . Tin Additions the 'Salon' program provided a presentation platform for non-European media art contexts were Brazilian, Russian and Chinese artists and curators illustrated the recent Repercussions of digital technology on the artistic production in Their countries. Furthermore invited a number of artists as either Participants at the 'Smile Machine' exhibition or at the 'Lounge' area had the chance to talk in depth about Their Work (as for example did Platonique With Their 'Burn Station', Maja Bajevic o
r Chrisitan Möller). New books were presented, as the recently published 'Readme 100' reader (Olga Goriunova, Alexej Shulgin) in documentation to the recent readme software art festival in Dortmund, or Siegfried Zielinski's new book 'Deep Time' (The MIT Press) Which in the tradition of media archeology re-itinerates the historical forerunners of technology enhanced research and creativity. 'Smile Machines', curated by the French university professor and curator Anne-Marie Duguet, evidenced best the emblematic shift intended by the Transmediale team. Mainly with a historic approach the exhibition was assembled with a rather traditional curatorial style, unfortunately not being Able to reinforce the Transmediale role as 'cultural seismograph' for Which this festival has Always Been known. The conference program stood in close correspondence to the main thesis of the exhibition. 'Humour', declared this year's Transmediale, is a highly subversive cultural strategy When applied in reflecting upon 'Reality'. As primary conceptual attempt to tie in with the historic art tradition it Might Have Been an unhappily chosen approach. Also Sebastian Luetgert As pointed out in His contribution During the opening panel, humor has indeed Been an ever recurring topic in art history, as in avant-guard movements like Dadaism, Surrealism and Situationism. But not in its easily digestible shape rather than for its acid and critic Which aspect addressed the dominant powers of Their Times. Therefore the various mottos of the Following panels, with titles: such as 'Transgressions', 'Mystakology' or simply 'Media Addicts', were probably meant as variations of the main tune. The general impression Was that many of the invited speakers and moderators did not take the chance to propose new models of practice or simply did not engaged in a fruitful debate about the need of repositioning the so called media art, as postulated in the past. This year's award winner Also Seems to slowly reveal Transmediale's intent to disavow the characteristic strategies to net or software art. Agnes Meyer-Brandis' entry 'SGM Eisberg Probes' is a long term project, presented in its earlier stages at the Ars Electronica in 2003 drillings in simulating ground ice surfaces. Thanks to an especially built microscope-like device drill the material can be viewed exposing the existence of elfs, Undoubtedly poetic in its intention to blur the borders between the traditionally functional nature of technology and use them to more associative. Definitely a highlight in this year's Transmediale was Mieke Gerritzen's video piece 'Beautiful World' shown twice During the conference program. In her very own signature style she produced a fast-paced video collage composed strictly of typographical elements and sound clusters. The text fragments, quotes and different essay excerpts, all selected by Geert Lovink, read as critical comment towards the current conditions in global politics and economy. The piece managed to strike it's highly polemic and sarcastic notes calculated through editing and intended combinations of visual elements. Transmediale once again Appears to be in the means of undertaking a self-induced change-management process. What Seemed obvious since a while now is finally getting spoken out loud – the current chance of dropping obsolete labels: such as 'average' or 'new media' art, Which simply promoted the machinic aspect in cultural production. Putting the focus on the tools with Which cultural analysis and realizes its production means lacks any deeper interest – Although on the other hand the whole art market, museums and galleries included, still bases its theoretical approach on lots of categories like painting, sculpture, photography or video art without any hint of historic and contextual relativisation. But let's set aside matters of taxonomy. Since some years the crucial question Appears to be the issue of social relevance of contemporary cultural production in the first place. Therefore the Which is at stake now hold is the role that 'the arts' (consciously spoken in its plural form) will manage to play Within the growing complexity of our contemporary society. Do the arts still Fulfill the eternal challenge to reflect upon and expressing the 'human condition'? Do the arts to engage in to manage communication with the public used to Numerous other sources of information and entertainment? Will manage the arts to enhance a different, Eventually deeper understanding of the world we live in? That world is changing fundamentally Also two to digital technology. And Therefore the task of critically engaging with their effects do on our society, creating ruptures and points of intervention will remain vital. We are curious and are looking forward to see what next year's Transmediale will through in the discussion.