Sometimes the online world reveals unsuspected parallel dimensions. This is an unknown restyle of Neural independently (and secretly as we never knew about it) made by NY-based Motion and Graphic Designer, Clarke Blackham. Very nicely made, perhaps only a bit glossier for the magazine’s line, it testifies once more how even your most familiar outcomes can have another life somewhere else.
Ringing the bell to the Americans. This is the final goal of Swipe, a machine designed by Beatriz de Costa, Jamie Schulte and Brooke Singer. For improving its effectiveness they have camouflaged their machine as an alcoholic drinks dispenser. Its behaviors seems normal: you insert coins, then a identification document to check your age, and then you can choose the drink, but… surprise! The output is a sheet of paper and not the expected alcoholic drink. A computer matching process has retrieved data about you, basing on the inserted i.d. (a driver license, for example). As a matter of fact, it’s not just the data needed to check the customers’ age that emerge, but a much more detailed profile. The project come up from the the feelings of many restless Americans, tired of the massive privacy violations made by unscrupulous businessmen and the government after 9/11, to inform their fellow citizens. The latter seem still unaware of the sneaky mechanism triggered every time they buy a bottle of wine or a cigarette packet. In the actual socio-political-economical scenario, the deceits must be unmasked to claim our freedom in the daily life, as not only a right but also a moral imperative. Only through the shared awareness is possible to make your voice heard and maintain your ability to to put up a fight.